{"id":1739,"date":"2021-03-05T15:54:44","date_gmt":"2021-03-05T20:54:44","guid":{"rendered":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/?page_id=1739"},"modified":"2021-03-31T08:45:56","modified_gmt":"2021-03-31T12:45:56","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/topics\/content-strategy\/","title":{"rendered":"Content Strategy"},"content":{"rendered":"\n<p>Content strategy helps you structure the information on your site in a coherent and easily navigable manner. Having a thorough content strategy plan helps you know how the pages on your site relate to one another. It also helps you understand what content should be on each page.<\/p>\n\n\n\n<p>Pieces of content strategy include identifying and documenting your primary audiences and the goals your have for those audiences on your site. Knowing this high-level information helps you then decide which pages you need on your site.<\/p>\n\n\n\n<p>The abstractness of content strategy work can be confusing at first for those unfamiliar with the discipline. It is a sub-skillset of writing. Due to the size and scope of many sites, it is an important skillset to leverage in order to have a well organized website.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/dev.ucomm.ncsu.edu\/documentation\/workshops\/content-strategy-workshop\/\" data-type=\"page\" data-id=\"1484\">content strategy workshop<\/a> can help you better understand the power of content strategy and how to leverage it when working on your website.<\/p>\n\n\n\n<ul class=\"wp-block-ncst-link-list ncst-link-list layout-one-column\"><h2 class=\"link-list-section__heading\"><\/h2><div class=\"link-list__container\">\n<li class=\"ncst-component__bold-link-container\"> <a href=\"https:\/\/dev.ucomm.ncsu.edu\/documentation\/workshops\/content-strategy-workshop\/\" class=\"ncst-component__bold-link wp-block-ncst-bold-link\" data-ua-cat=\"Bold Link Block\" data-ua-action=\"Bold Link Click\" data-ua-label=\"https:\/\/dev.ucomm.ncsu.edu\/documentation\/workshops\/content-strategy-workshop\/\">Content Strategy <span class=\"nowrap\">Workshop\u00a0<span class=\"arrow-indicator\"> <svg class=\"wolficon\" role=\"img\" aria-hidden=\"true\"><use xlink:href=\"#wolficon-arrow-right-bold\"\/><\/svg> <\/span><\/span><\/a> <\/li>\n<\/div><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Content strategy helps you structure the information on your site in a coherent and easily navigable manner. Having a thorough content strategy plan helps you know how the pages on&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1731,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{\"pageIntro\":\"Organizing information on your site helps users quickly and efficiently find information about your unit and its offerings.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":"","_links_to":"","_links_to_target":""},"acf":[],"_links":{"self":[{"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages\/1739"}],"collection":[{"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/comments?post=1739"}],"version-history":[{"count":3,"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages\/1739\/revisions"}],"predecessor-version":[{"id":2146,"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages\/1739\/revisions\/2146"}],"up":[{"embeddable":true,"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/pages\/1731"}],"wp:attachment":[{"href":"https:\/\/dev.ucomm.ncsu.edu\/documentation\/wp-json\/wp\/v2\/media?parent=1739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}